The Limits Of Traditional Marketing

The rise of social media has marketers scrambling over which platform to prioritize. Should they focus on traditional marketing or should they spend more resources on digital marketing? And would it still be a good idea to support both?

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On the one hand, traditional marketing is your basic advertising platform. These are the print ads in newspapers and magazines, posters and billboards, TV and radio commercials, as well as direct mail. Digital marketing, on the other hand, is every advertising space on the internet, as well as social media.

There are key factors on why traditional marketing is losing favor over digital marketing. The most important aspects of this trend include price and the ability to quantify data.

Major platforms of traditional marketing are known to be costly. For example, a brand can spend thousands of dollars producing a 30-second commercial and spend even more on prime commercial spots. Other mediums such as newspapers are also on the decline as more readers shift their source of news from paper to digital versions of the same periodicals.

Traditional marketing also has a hard time quantifying data. It’s not always as simple as a guaranteed 20 million households watching Super Bowl commercials. It is quite hard to measure the success of commercials and how they influence would-be buyers or possible customers.

Given these two major constraints, a brand can utilize digital marketing and use a fraction of the cost buying commercial slots and simply target audiences that have a higher rate of engagement. Digital marketing can also track engagements far better than traditional marketing and can be done in real-time as well.

Traditional marketing will always have a solid base. Marketers should revisit whether traditional marketing will be the right call for their brands. If so, they may choose to complement traditional marketing strategies with digital marketing to get the most for their product.

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Known to be a health and fitness advocate, Brian Carr is also a founding member of The Grid, a group of websites that design themselves with artificial intelligence. For more on Brian and his interests, visit this blog.

Every Penny Counts: Saving Money On a Vacation

A vacation, though fun, can take a lot out of a person’s bank account. It’s a good thing that frequent travelers have come up with sure-fire ways to save money while on a trip. These tricks are quite easy to follow and should help vacationers spend a lot less than they would have.

 

                             Image source: nourishingjoy.com

Veteran travelers believe that saving on a vacation starts even before the plane leaves the airport. The first tip is a good one: exchange dollars for foreign currency in American banks to save more money and never in airports. Tourists should know that money changers at airports have the worst rates anywhere in the world.

Veteran travelers also cite food establishments near tourist spots as having the worst prices. To make matters worse, these “tourist traps” have, at best, mediocre food. The trick is to buy either from another establishment away from these historical monuments and have them as packed lunch, or simply prepare your own.

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Finally, and probably the biggest expense vacationers encounter is for lodgings. Veteran travelers highly suggest looking for smaller inns or apartments to rent, which are much cheaper, than hotels or resorts. That is unless of course the whole point of the vacation is to stay in the said hotel or resort.

Brian Carr from Naples, Florida, loves sports and loves to travel. Check out this blog to learn more about him and stuff he loves.